How We Buy Our New Season Fifty Plus Clothing

1 February 2024  |  Admin


How We Buy Our New Season Fifty Plus Clothing Collections.

Based in beautiful and scenic East Sussex, JJ Fashions has been established since 2009 and over the past 15 years JJ Fashions has become known for its friendly service and stylish Fifty Plus Clothing. 

JJ Fashions aim to offer an outstanding product range coupled with an equally memorable customer service. 
As a retailer we aim to stock beautiful clothes and have a great looking and easy to use website and provide a great customer experience that our customers can trust and return to time and time again. 

We want to excel in all areas, offering our customers a lovely choice of clothes but also build a relationship with our customers and have a personal connection with every person who chooses to buy from us. 

Our small but perfectly formed website gives our customers an easy to use website with the added offer for our customers to be able to easily contact us by phone or email with any questions they may have about our products and our delivery service.

Recently we have noticed that our customers are becoming more conscious shoppers, wanting to know what their clothing is made from and where it is made, women fifty plus are finding it harder and harder to find buying Fifty Plus Clothing for themselves, being able to purchase clothing that is stylish and of good quality with easy care fabrics for the modern women of today at fifty and beyond. 

We are very aware of this when buying and choosing pieces and so we find out where fabrics are sourced, and we try to buy clothing that is made in the UK to support the UK manufacturing industry. 

JJ Fashions core British brands are Emma and Pure and Natural and our Italian brand is Nina Murati. 

Happily, we have noticed a positive reaction from customers since introducing these brands, customers have found these garments fit well and are of good quality and are fashionable and stylish for them and are also reasonably priced offering good value for money, so appeal to a wide customer base. 

When buying we look for beautiful pieces that can be worn from day to night. JJ Fashions line-up of Fifty Plus Clothing includes colourful printed dresses and separates to cosy knitwear and casual and tailored trousers and complimenting accessories. 

For our customers we look for wearable pieces that have a strong point of difference to what's available elsewhere on the internet. 
Versatility has become increasingly imported for JJ Fashions shoppers, women in their fifties are seeking pieces for longevity looking for quality stylish Fifty Plus Clothing that can be dressed up or down for various occasions. 

JJ Fashions visit Moda at NEC Birmingham each season to buy their New Season Collections, having all our brand suppliers under one roof is great for us, it enables us to build relationships with agents and wholesalers, which is very important to us and we are so lucky to work with such supportive suppliers, just like our customers have to trust us, we rely on our agents and their support to help us run a successful business. It’s really important to work with people you can trust. 

When it comes to introducing new brands to JJ Fashions, we have to be selective as a small business, so if something jumps out at us on a buying trip we know instantly if its right for our customers. 

Innovation is needed from brands to help us as a stockist keep our offer fresh. This also helps introduce new customers to our business, brands need to keep evolving so we can keep our offer exciting for our customers.

When we are buying, we always keep our customers in mind when making selections, we are always thinking about our customers and deciding if they would like the product and we only buy a product if we personally like it too, so our Fifty Plus Clothing Collections are ultimately personally handpicked and we know the designs will be what our customers will love. 

In addition to sourcing and buying JJ Fashions Fifty Plus Clothing product range, our small business biggest asset is our smooth operation of our e-commerce website. The easy to use website and great range of products we offer make it a destination our customers return to time and again, for trusted products and trusted service. 

JJ Fashions also has an active social media presence, social media is so important nowadays it can help build trust and build strong bonds with our customers and help introduce our business to new customers.
Our posts and reels help our customers discover our Fifty Plus Clothing products that we have to offer and find out what is trending, we also offer advice on styling and wardrobe editing for different body types helping women embrace their shape and find clothes they feel amazing in. 
On Instagram you'll find us @jjfashionsuk hosted by 
50 Plus Fashion - Catherine 
the Founder and CEO of JJ Fashions, who has personally handpicked the fashion photos to accompany this blog to showcase a selection of our products. 

Looking forward to the next 12 months is all about continuing to offer shoppers the best possible service alongside exciting Fifty Plus Clothing products they can't buy elsewhere. 

We will try to be always on top form for our customers, always positive and helpful and really work hard offering the best products and service for our customers. 

JJ Fashions Buying Team.