About us


It is so exciting to be able to introduce to you our New Gorgeous Clothing and Accessories Collection.
Mixing Colours and Styles for Home and Away.
Creating a Beautiful Collection To Inspire.
Our family run business a husband and wife team is based by the Beautiful Coast of East Sussex.

Catherine has worked in the clothing industry for over 30 years, with an eye for detail and a flare for fashion, she learnt her trade as a manager for Viyella, Alexon and Jaeger.
Her love for fashion means she is always bang up to date with the latest styles and trends.
Keith her husband trained as an accountant and for 20 years worked as a General Manager and Company Accountant for an Antique Reproduction Furniture Company. His experience in customer care, desire for quality and business acumen add up to making them the perfect team.

In 1998 Catherine started her own business Shop Direct a Pop-Up Clothing Shop in Retirement Homes and Sheltered Housing and in August 2009 Catherine and Keith had the opportunity to purchase JJ Fashions Pop-Up Shop and so were able to merge this with Shop Direct thus becoming the larger JJ Fashions Business it is today.
In July 2017 JJ Fashions purchased Fair Deal Clothing and in February 2018 purchased Jodie’s Wardrobe which has enabled JJ Fashions to expand further.
Catherine and Keith personally select a new collection of clothing for each season and present the clothing at Pop-Up Shops in the Homes offering a shop like experience with great personal service.
In September 2018 the New Online Website was launched offering customers the choice to view and buy Online.

We try were possible to buy clothing made in the UK to support the UK manufacturing industry.

We hope you love the collection as much as we do and remember it’s your style your way.

Enjoy your Shopping and we look forward to being of service to you either at a Pop-Up Shop or as a Customer Online.

Catherine and Keith
JJ Fashions